The store is 3,600 square-foot in size - which is double the size of its first location which opened in June 2018 at Staten Island Mall, in the Staten Island borough of New York City. On Black Friday of 2018, at 6am ET, Adore Me opened its second retail store, located in Bridgewater Commons Mall, Bridgewater, NJ.
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It will indicate the item chosen in full detail - revealing a product image, as well as size run and colors available. The store also has "smart" fitting rooms: the Adore Me customer can place an item, embedded with a radio frequency identification tag, on the hook in her fitting room to activate the fitting-room display screen. The first store was located in Staten Island Mall, NY - developed in partnership with Brookfield. Īdore Me opened its first permanent brick and mortar retail store in June, 2018. As of October 2016, Adore Me also partnered with Lord and Taylor to begin selling products in the Manhattan flagship store and online. In June 2016, Adore Me partnered with Nordstrom to begin selling products in Nordstrom stores and on the company’s e-commerce site. In April 2016, Adore Me opened their first retail store as a showroom at their New York City headquarters. The company uses a style quiz and associated algorithm to recommend products and sizes to customers. This luxury designer collection used fabrics such as velvet, French lace as well as gold logo plates and piercings.Īs of July 2021, Adore Me carried various product categories, including bras and panties, lingerie, sleepwear, gifts, activewear, corsets and bralettes. In December 2017, Adore Me launched their Bijou Collection. Customers shop through personalized “showrooms” and can purchase products a-la-carte on a one time basis or as part of a monthly subscription, known as “VIP Membership.”
Adore Me primarily sells its products online. The brand has been compared to Zara regarding pricing and its practice of fast-fashion production. Current head of design, Helen Mears, formerly worked as head designer of the Angels brand at Victoria’s Secret.
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In April 2017, Adore Me announced that they had launched their largest swim collection to date, with 88 pieces for standard and plus sized women. In October 2016, Adore Me launched an activewear collection, ranging in size from petite to plus. Initially, Adore Me products included lingerie, sleepwear, swimwear, and related apparel, including plus sizes. In November 2022, it was announced Adore Me had been acquired by Victoria’s Secret for $400 million USD. As of 2017, Adore Me had 121 full-time employees. In 2017, Adore Me was named one of the Internet Retailer Top 1000 companies from DigitalCommerce360 and was listed on the Inc. 5000 list for the third time in four years. In 2016, Adore Me was ranked #9 on Crain’s list of New York’s 50 Fastest-Growing Companies. They went on to generate $16.2 million in sales in 2014. In 2014, Adore Me was listed as the second fastest-growing private retail company on the Inc. 5000 list based on their 2013 sales of $5.6 million.
Investors included Upfront Ventures, Redhills Ventures, and Mousse Partners.
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In July 2013, Adore Me raised $8.5 million from investors in a Series B round of funding. Adore Me reportedly sold 100,000 items in their first year of business. In the same year, Adore Me raised $2.5 million in its second round of funding with investments from Redhills Ventures, Jaina Capital, Ventech Capital, and other US angel investors.
The company officially launched its website in March 2012. Initial investors in Adore Me include Hermand-Waiche’s Harvard professors, and angel investors Fabrice Grinda and Jose Marin. Gary Bravard joined early on as co-founder. where he met Romain Liot, who joined with him at Adore Me. Hermand-Waiche spent three years working at management consulting firm McKinsey & Company prior to Adore Me. He got the idea of starting a lingerie company in 2010 during his second year at Harvard Business School’s M.B.A program, when he couldn't find lingerie that was both high quality and affordable. Adore Me was founded by Morgan Hermand-Waiche.
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